Development of a Social Media Campaign to Support HIV Prevention and Care Among Transgender Latina Women: Community-Engaged Mixed Methods Feasibility Pilot Study.

ABSTRACT:

Background

Transgender Latina women in the United States face disproportionate HIV risk due to intersecting social and structural vulnerabilities that limit access to care. While gender-affirming, culturally responsive, and eHealth strategies show promise for improving access, social media-based approaches remain underused despite their potential to reach marginalized groups at scale.

Objective

This study aimed to develop and pilot a culturally tailored social media campaign to increase awareness of HIV prevention and care services offered by a community-based organization (CBO) in King County, Washington, for transgender Latina women and to assess the campaign's feasibility and acceptability.

Methods

We conducted a community-engaged, mixed methods pilot study using a

SUBMITTER: Lee JJ 

PROVIDER: S-EPMC12841856 | biostudies-literature | 2026 Jan

REPOSITORIES: biostudies-literature