The continued influence of AI-generated deepfake videos despite transparency warnings.

ABSTRACT: Advances in artificial intelligence (AI) have made it easier to create highly realistic deepfake videos, which can appear to show someone doing or saying something they did not do or say. Deepfakes may present a threat to individuals and society: for example, deepfakes can be used to influence elections by discrediting political opponents. Psychological research shows that people's ability to detect deepfake videos varies considerably, making us potentially vulnerable to the influence of a video we have failed to identify as fake. However, little is yet known about the potential impact of a deepfake video that has been explicitly identified and flagged as fake. Examining this issue is important because current legislative initiatives to regulate AI emphasize transparency. We report three p

SUBMITTER: Clark S 

PROVIDER: S-EPMC12848074 | biostudies-literature | 2026 Jan

REPOSITORIES: biostudies-literature