The effectiveness of anti-vaping health communication campaigns among high school and college students in the U.S.

ABSTRACT:

Introduction

This policy review looks at the exact message themes used in anti-vaping health communication campaigns, PSAs, and warning labels to determine how they can be improved to decrease vaping initiation and encourage cessation among adolescents and young adults.

Literature review

Two meta-analyses, one on anti-vaping campaigns and another on vaping advertisements are reviewed in addition to one retrospective on tobacco warning labels. Overall, messages that reveal specific health harms and increase perceived risk are most likely to decrease vaping tendency.

Methods

A total of 16 studies are analyzed assessing the viewpoints of 21,427 people regarding how they feel about terminology used in several types of anti-vaping messages.

Actionable recommendations

SUBMITTER: Skran SR 

PROVIDER: S-EPMC12850514 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature