A feminist critical discourse analysis of gender norms on Chinese social media: Empirical insights from WeChat public accounts.

ABSTRACT: This study examines how gender norms are expressed and negotiated in WeChat Public Accounts using Feminist Critical Discourse Analysis (FCDA). We built a sampling frame of the ten most active gender-related accounts (June-December 2023) and screened 359 posts for relevance and analyzability. Twenty-two articles were selected for close reading. Two researchers independently coded clause- and sentence-level segments and reached agreement through discussion. Coding followed six dimensions used throughout the paper: lexical choice, modality, intertextuality, voice positioning, affective tone, and strategic silence. Four recurring themes were identified. (1) Maternal discourse and gendered discipline: texts often link women's value to motherhood and domestic duties, combining moral language wit

SUBMITTER: Tang Q 

PROVIDER: S-EPMC12851490 | biostudies-literature | 2026

REPOSITORIES: biostudies-literature