How museum-based creative-product experiences shape cultural confidence via cultural cognition and cultural identity.

ABSTRACT:

Introduction

Cultural confidence plays an important role in cultural development, social harmony, and personal growth. As living standards improve, demand for cultural and creative tourism products continues to rise because they provide meaningful, place-based experiences in built cultural environments such as museums. Framed within scholarship on people-place bonds, this study examines how cultural and creative tourism product design (CCTPD)-as a cultural communication carrier situated in a museum context-is associated with cultural confidence, and whether these associations are consistent with a sequential pattern involving cultural cognition and cultural identity.

Methods

Using 314 survey responses collected in the Cultural and Creative Experience Pavilion of the Chongqin

SUBMITTER: Xia J 

PROVIDER: S-EPMC12852316 | biostudies-literature | 2025

REPOSITORIES: biostudies-literature