Question Order Effects in Multidimensional Risk Perception Measurement.

ABSTRACT: This study examines how question order influences responses in multidimensional risk perception measurement. Through a randomized between-subjects experiment (N = 1352) manipulating the sequence of risk perception dimensions, we identified systematic question order effects. When a general risk question followed specific dimensional questions, responses showed significant assimilation effects (i.e., general risk aligned more closely with preceding specific dimension ratings). Consequence dimension responses (severity, affect) showed assimilation effects when preceded by probability dimensions (exposure, susceptibility), while probability dimensions remained stable regardless of ordering. Within subdimensions, severity ratings were influenced by preceding affect questions, and susceptibility

SUBMITTER: Meier SJ 

PROVIDER: S-EPMC12857591 | biostudies-literature | 2026 Jan

REPOSITORIES: biostudies-literature