Ontology highlight
ABSTRACT: Background
Accredited Social Health Activists (ASHAs) are critical to extending health services to rural and underserved populations in India. Understanding what motivates these community health workers is essential for health organizations seeking to optimize their performance and retention.Objective
To explore factors affecting the motivation of ASHAs in Uttar Pradesh, India, from the perspectives of the ASHAs themselves.Methods
Qualitative in-depth interviews were conducted with 40 ASHAs across ten districts in Uttar Pradesh between September 6-24, 2023. ASHAs were selected based on the performance of their supervising ASHA Sanginis. Interviews were transcribed, translated from Hindi to English, and analyzed using thematic analysis in NVivo 12.Results
Two
SUBMITTER: 't Hart D
PROVIDER: S-EPMC12863482 | biostudies-literature | 2026
REPOSITORIES: biostudies-literature