Patterns of ENDS-Related Content Exposure on Social Media among U.S. Adolescents and Young Adults.

ABSTRACT:

Introduction

Many U.S. adolescents and young adults (AYA) are exposed to electronic nicotine delivery systems (ENDS)-related content regularly through social media platforms. Prior research treats exposure to ENDS-related content as uniform, both in its source and theme.

Methods

This study examined the variation in frequency, source, and theme of ENDS-related content online among AYA (ages 12-25), using the nationally representative Population Assessment of Tobacco and Health (PATH) Study Wave 7 (2022/23) data. Latent class analysis was used to identify patterns of ENDS-related content exposure among AYA who reported viewing ENDS-related content on social media in the past week (N=4,031). Multinomial logistic regression was used to examine associations of sociodemographic ch

SUBMITTER: Mongilio JM 

PROVIDER: S-EPMC12908594 | biostudies-literature | 2025 Dec

REPOSITORIES: biostudies-literature