Research on online book user purchase behavior based on the event logic graph.

ABSTRACT:

Purpose/significance

Consumer psychology and demand preferences embedded within user reviews constitute core intelligence resources for precise business operations. This study focuses on the online book consumption scenario, aiming to construct an analytical framework for online book user purchase behavior based on Event Logic Graphs (ELGs). This framework deeply analyzes the internal logical chains and pattern regularities within user behavior events. It seeks to expand the research boundaries of user behavior analysis and ELG applications theoretically, while simultaneously providing practical support for e-commerce platform intelligent operations and the publishing industry's precision marketing. Thus, it possesses both theoretical innovation value and application prospects.

SUBMITTER: Zhang B 

PROVIDER: S-EPMC12912542 | biostudies-literature | 2026

REPOSITORIES: biostudies-literature