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ABSTRACT: Objective
This study sought to explore how food company representatives perceive the food industry's role in responding to and driving consumer demand for healthy and unhealthy foods.Design
Semi-structured interviews were conducted in 2022 by 2-3 researchers to explore food company representatives' perspectives related to consumer demand for healthy and unhealthy food. Detailed field notes, including verbatim quotes, were recorded, and the data were analysed thematically.Setting
This study was part of a government-funded 12-month intervention programme to assess the impact of tailored support for food companies on company nutrition-related policies and practices.Participants
Thirty-two food company representatives from thirteen large food and beverage manufa
SUBMITTER: Marshall J
PROVIDER: S-EPMC12917402 | biostudies-literature | 2026 Jan
REPOSITORIES: biostudies-literature