"Ice" flavor elements in E-cigarette images: Influence on liking and intention to use among youth who are at risk of E-cigarette use.

ABSTRACT:

Introduction

"Ice"-flavored e-liquids and e-cigarettes, marketed as both sweet and cooling recently entered the US marketplace and are popular among youth. Advertisements featuring attractive product images and descriptions are one of the first exposures to these products for youth. This study examines the appeal of e-cigarette images, with and without a cooling "ice" imagery, among youth who have limited e-cigarette use or who are at risk of future use.

Methods

We conducted two online, within-subject experimental studies with 71 Connecticut youth at risk of e-cigarette use, using a Qualtrics survey. Participants viewed 34 images of sweet-flavored e-liquids with and without cooling imagery (e.g., mango vs. mango-ice) and 28 sweet-flavored disposables devices with (e.g., wate

SUBMITTER: Li W 

PROVIDER: S-EPMC12919728 | biostudies-literature | 2025 Apr

REPOSITORIES: biostudies-literature