Attentional, Affective, and Cognitive Responses to the Food and Drug Administration's "The Real Cost" Youth Cigarette and E-Cigarette Prevention Campaigns Among Young Adults.

ABSTRACT:

Introduction

Research using self-reported measures demonstrates that "The Real Cost" Youth Cigarette and E-Cigarette Prevention Campaigns affect tobacco-related beliefs, attitudes, behavioral intentions, and behaviors. This study provides insights by assessing attentional, affective, and cognitive responses to ads from "The Real Cost" campaigns among U.S. young adults using non-self-report measures.

Methods

Attentional, affective, and cognitive responses (eye tracking, facial electromyography, electrodermal activity, functional near-infrared spectroscopy, and heart rate, collected from 2023 to 2024 and analyzed in 2024-2025) were measured during exposure to campaign ads in a Baltimore-area convenience sample of n=25 young adults who were susceptible to or experimenting with

SUBMITTER: Weiger C 

PROVIDER: S-EPMC12922668 | biostudies-literature | 2026 Jan

REPOSITORIES: biostudies-literature