Adolescents' Exposure to Zero-Alcohol Advertisements and Attitudes and Consumption Intentions Towards Alcohol: A Cross-Sectional Study.

ABSTRACT:

Introduction

Exposure to alcohol advertising is a key influence on adolescent alcohol consumption. Zero-alcohol drinks (< 0.5% alcohol by volume) resemble and often share brands with alcoholic drinks, so may function as surrogate alcohol marketing. We examined whether exposure to zero-alcohol advertising was associated with adolescents' attitudes and consumption intentions towards alcohol.

Methods

N = 382 Australians aged 15-17 years completed a cross-sectional online survey where they viewed zero-alcohol advertisements from four parent alcohol brands and reported past exposure and liking of each advertisement, attitudes and consumption intentions towards alcohol products from the parent brand, general attitudes and consumption intentions towards alcohol, self-reported locat

SUBMITTER: Bartram A 

PROVIDER: S-EPMC12925609 | biostudies-literature | 2026 Feb

REPOSITORIES: biostudies-literature