A blended knowledge translation initiative to improve colorectal cancer staging [ISRCTN56824239].

ABSTRACT:

Background

A significant gap has been documented between best practice and the actual practice of surgery. Our group identified that colorectal cancer staging in Ontario was suboptimal and subsequently developed a knowledge translation strategy using the principles of social marketing and the influence of expert and local opinion leaders for colorectal cancer.

Methods/design

Opinion leaders were identified using the Hiss methodology. Hospitals in Ontario were cluster-randomized to one of two intervention arms. Both groups were exposed to a formal continuing medical education session given by the expert opinion leader for colorectal cancer. In the treatment group the local Opinion Leader for colorectal cancer was detailed by the expert opinion leader for colorectal cancer and

SUBMITTER: Wright FC 

PROVIDER: S-EPMC1395360 | biostudies-literature | 2006 Jan

REPOSITORIES: biostudies-literature