The effects on saturated fat purchases of providing internet shoppers with purchase- specific dietary advice: a randomised trial.

ABSTRACT:

Objectives

The supermarket industry now services many customers through online food shopping over the Internet. The Internet shopping process offers a novel opportunity for the modification of dietary patterns. The aim of this study was to evaluate the effects on consumers' purchases of saturated fat of a fully automated computerised system that provided real-time advice tailored to the consumers' specific purchases recommending foods lower in saturated fat.

Design

This study was a blinded, randomised controlled trial.

Setting

The study was conducted in Sydney, New South Wales, Australia.

Participants

The participants were consumers using a commercial online Internet shopping site between February and June 2004.

Interventions

Individuals assigned to inte

SUBMITTER: Huang A 

PROVIDER: S-EPMC1574360 | biostudies-literature | 2006 Sep

REPOSITORIES: biostudies-literature