Tobacco use in popular movies during the past decade.

ABSTRACT:

Objective

The top 50 commercially successful films released per year from 1991 to 2000 were content coded to assess trends in tobacco use over time and attributes of films predictive of higher smoking rates.

Design

This observational study used media content analysis methods to generate data about tobacco use depictions in films studied (n = 497). Films are the basic unit of analysis. Once films were coded and preliminary analysis completed, outcome data were transformed to approximate multivariate normality before being analysed with general linear models and longitudinal mixed method regression methods.

Main outcome measures

Tobacco use per minute of film was the main outcome measure used. Predictor variables include attributes of films and actors. Tobacco use was d

SUBMITTER: Mekemson C 

PROVIDER: S-EPMC1747960 | biostudies-literature | 2004 Dec

REPOSITORIES: biostudies-literature