Emotions for sale: cigarette advertising and women's psychosocial needs.

ABSTRACT:

Objective

To explore messages of psychosocial needs satisfaction in cigarette advertising targeting women and implications for tobacco control policy.

Methods

Analysis of internal tobacco industry documents and public advertising collections.

Results

Tobacco industry market research attempted to identify the psychosocial needs of different groups of women, and cigarette advertising campaigns for brands that women smoke explicitly aimed to position cigarettes as capable of satisfying these needs. Such positioning can be accomplished with advertising that downplays or excludes smoking imagery. As women's needs change with age and over time, advertisements were developed to reflect the needs encountered at different stages in women's lives. Cigarette brands for younger w

SUBMITTER: Anderson SJ 

PROVIDER: S-EPMC1748016 | biostudies-literature | 2005 Apr

REPOSITORIES: biostudies-literature