Cigarette advertising in Mumbai, India: targeting different socioeconomic groups, women, and youth.

ABSTRACT:

Background

Despite a recent surge in tobacco advertising and the recent advertising ban (pending enforcement at the time of this study), there are few studies describing current cigarette marketing in India. This study sought to assess cigarette companies' marketing strategies in Mumbai, India.

Methods

A two week field study was conducted in Mumbai in September 2003, observing, documenting, and collecting cigarette advertising on billboards, storefronts and at point of sale along two major thoroughfares, and performing a content analysis of news, film industry, and women's magazines and three newspapers.

Results

Cigarette advertising was ubiquitous in the environment, present in news and in film magazines, but not in women's magazines or the newspapers. The four major

SUBMITTER: Bansal R 

PROVIDER: S-EPMC1748039 | biostudies-literature | 2005 Jun

REPOSITORIES: biostudies-literature