Tobacco related bar promotions: insights from tobacco industry documents.

ABSTRACT:

Objectives

To examine the tobacco industry's use of bar promotions, including their target groups, objectives, strategies, techniques, and results.

Design

Over 2000 tobacco industry documents available as a result of the Master Settlement Agreement were reviewed on the internet at several key web sites using keyword searches that included "bar", "night", "pub", "party", and "club". The majority of the documents deal with the US market, with a minor emphasis on Canadian and overseas markets.

Results

The documents indicate that bar promotions are important for creating and maintaining brand image, and are generally targeted at a young adult audience. Several measures of the success of these promotions are used, including number of individuals exposed to the promotion, n

SUBMITTER: Katz SK 

PROVIDER: S-EPMC1766056 | biostudies-literature | 2002 Mar

REPOSITORIES: biostudies-literature