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ABSTRACT: Background
Social conformity is a cornerstone of human culture because it accelerates and maintains the spread of behaviour within a group. Few empirical studies have investigated the role of social conformity in the maintenance of traditions despite an increasing body of literature on the formation of behavioural patterns in non-human animals. The current report presents a field experiment with free-ranging marmosets (Callithrix jacchus) which investigated whether social conformity is necessary for the maintenance of behavioural patterns within groups or whether individual effects such as habit formation would suffice.Methods
Using a two-action apparatus, we established alternative behavioural patterns in six family groups composed of 36 individuals. These groups experienc
SUBMITTER: Pesendorfer MB
PROVIDER: S-EPMC2636861 | biostudies-literature | 2009
REPOSITORIES: biostudies-literature