Impact of different food label formats on healthiness evaluation and food choice of consumers: a randomized-controlled study.

ABSTRACT:

Background

Front of pack food labels or signpost labels are currently widely discussed as means to help consumers to make informed food choices. It is hoped that more informed food choices will result in an overall healthier diet. There is only limited evidence, as to which format of a food label is best understood by consumers, helps them best to differentiate between more or less healthy food and whether these changes in perceived healthiness result in changes of food choice.

Methods

In a randomised experimental study in Hamburg/Germany 420 adult subjects were exposed to one of five experimental conditions: (1) a simple "healthy choice" tick, (2) a multiple traffic light label, (3) a monochrome Guideline Daily Amount (GDA) label, (4) a coloured GDA label and (5) a "no labe

SUBMITTER: Borgmeier I 

PROVIDER: S-EPMC2702386 | biostudies-literature | 2009 Jun

REPOSITORIES: biostudies-literature