Consumer awareness and attitudes related to new potential reduced-exposure tobacco product brands.

ABSTRACT:

Introduction

In recent years, there has been a proliferation of potential reduced-exposure tobacco products (PREPs) marketed that claim to be less harmful or less addictive, compared with conventional cigarettes. Tobacco control scientists have raised concerns about the potential adverse impact of marketing of these products for smoking prevention and cessation efforts. Although these products have not been widely used among smokers, there are few data available on consumers' awareness and attitudes toward these products.

Methods

Data were obtained from the 2003 and 2005 Health Information National Trends Survey, a nationally representative telephone survey of adults 18 years and older regarding health communication and associated beliefs and behaviors. Our study population

SUBMITTER: Parascandola M 

PROVIDER: S-EPMC2722238 | biostudies-literature | 2009 Jul

REPOSITORIES: biostudies-literature