Receptivity to Taboka and Camel Snus in a U.S. test market.

ABSTRACT:

Introduction

The two largest U.S. cigarette manufacturers introduced Swedish-style low-nitrosamine smokeless tobacco (snus) to several U.S. test markets in summer 2006. Since then, snus brands and test markets have proliferated.

Methods

This article assesses consumer response by analyzing data from the 2006 and 2007 Indiana Adult Tobacco Survey (IATS), a statewide telephone survey of 3,544 adults. During those years, the IATS included questions on awareness and trial of Camel Snus and Taboka. Analyses examined rates and predictors of awareness and trial statewide, and within the central Indiana test market.

Results

Nineteen percent of Indiana adults were aware of either Taboka or Camel Snus in 2006 and 2007. Estimates are larger (29%) for central Indiana and larger st

SUBMITTER: Biener L 

PROVIDER: S-EPMC2746834 | biostudies-literature | 2009 Oct

REPOSITORIES: biostudies-literature