The influence of targeted education on medication persistence and generic substitution among consumer-directed health care enrollees.

ABSTRACT:

Objective

To evaluate an educational outreach among consumer-directed health plan (CDHP) enrollees on medication persistence and lower-cost generic substitution within four chronic medication therapies.

Study setting

A cross-sectional analysis using pharmacy claims data from a national employer group that began offering a CDHP in 2006 and implemented an educational outreach to some CDHP enrollees in 2007 was used.

Methods

The intervention group was comprised of CDHP enrollees who received education outreach and was compared with CDHP enrollees without the educational outreach. Adjusted and unadjusted medication persistence and lower-cost generic substitutions were compared between groups.

Principal findings

There was no difference in medication persistence betw

SUBMITTER: Sedjo RL 

PROVIDER: S-EPMC2796315 | biostudies-literature | 2009 Dec

REPOSITORIES: biostudies-literature