Randomized trial: Quitline specialist training in gain-framed vs standard-care messages for smoking cessation.

ABSTRACT:

Background

Smoking accounts for a large proportion of cancer-related mortality, creating a need for better smoking cessation efforts. We investigated whether gain-framed messages (ie, presenting benefits of quitting) will be a more persuasive method to encourage smoking cessation than standard-care messages (ie, presenting both costs of smoking [loss-framed] and benefits of quitting).

Methods

Twenty-eight specialists working at the New York State Smokers' Quitline (a free telephone-based smoking cessation service) were randomly assigned to provide gain-framed or standard-care counseling and print materials. Smokers (n = 2032) who called the New York State Smokers' Quitline between March 10, 2008, and June 13, 2008, were exposed to either gain-framed (n = 810) or standard-car

SUBMITTER: Toll BA 

PROVIDER: S-EPMC2808347 | biostudies-literature | 2010 Jan

REPOSITORIES: biostudies-literature