Marketing depression care management to employers: design of a randomized controlled trial.

ABSTRACT:

Background

Randomized trials demonstrate that depression care management can improve clinical and work outcomes sufficiently for selected employers to realize a return on investment. Employers can now purchase depression products that provide depression care management, defined as employee screening, education, monitoring, and clinician feedback for all depressed employees. We developed an intervention to encourage employers to purchase a depression product that offers the type, intensity, and duration of care management shown to improve clinical and work outcomes.

Methods

In a randomized controlled trial conducted with 360 employers of 30 regional business coalitions, the research team proposes to compare the impact of a value-based marketing intervention to usual-care mark

SUBMITTER: Rost KM 

PROVIDER: S-EPMC2845549 | biostudies-literature | 2010 Mar

REPOSITORIES: biostudies-literature