Social network structure of a large online community for smoking cessation.

ABSTRACT:

Objectives

We evaluated the social network structure of QuitNet, one of the largest online communities for behavior change, and compared its characteristics to other known social networks.

Methods

Using modern network analysis methods, we identified QuitNet members who were active during a 60-day period, along with their ties. We then derived multiple subgroups, such as key players and integrators, from connections and communication patterns.

Results

Among 7569 participants, we identified 103,592 connections to other members. Metrics of social network integration were associated with increased likelihood of being female, being older, having been in the system longer, and not smoking.

Conclusions

The QuitNet community is a large-scale social network with the cha

SUBMITTER: Cobb NK 

PROVIDER: S-EPMC2882421 | biostudies-literature | 2010 Jul

REPOSITORIES: biostudies-literature