The changing information environment for nanotechnology: online audiences and content.

ABSTRACT: The shift toward online communication in all realms, from print newspapers to broadcast television, has implications for how the general public consumes information about nanotechnology. The goal of this study is threefold: to investigate who is using online sources for information and news about science and nanotechnology, to examine what the general public is searching for online with regards to nanotechnology, and to analyze what they find in online content of nanotechnology. Using survey data, we find those who report the Internet as their primary source of science and technology news are diverse in age, more knowledgeable about science and nanotechnology, highly educated, male, and more diverse racially than users of other media. In a comparison of demographic data on actual visits by

SUBMITTER: Anderson AA 

PROVIDER: S-EPMC2988218 | biostudies-literature | 2010 May

REPOSITORIES: biostudies-literature