Ontology highlight
ABSTRACT:
SUBMITTER: Bryan CJ
PROVIDER: S-EPMC3150938 | biostudies-literature | 2011 Aug
REPOSITORIES: biostudies-literature
Bryan Christopher J CJ Walton Gregory M GM Rogers Todd T Dweck Carol S CS
Proceedings of the National Academy of Sciences of the United States of America 20110718 31
Three randomized experiments found that subtle linguistic cues have the power to increase voting and related behavior. The phrasing of survey items was varied to frame voting either as the enactment of a personal identity (e.g., "being a voter") or as simply a behavior (e.g., "voting"). As predicted, the personal-identity phrasing significantly increased interest in registering to vote (experiment 1) and, in two statewide elections in the United States, voter turnout as assessed by official stat ...[more]