The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece.

ABSTRACT:

Background

The purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, particularly in public hospitals in Northern Greece.

Methods

A questionnaire with three sections was used. The first one referred to internal marketing by using Foreman and Money's scale, while the second one contained questions on job satisfaction based on Stamps and Piermonte's work. The last section included demographic questions. Three categories of health care professionals, nurses, doctors and paramedic personnel working in public hospitals have participated.

Results

Doctors tend to be more satisfied with their job than nurses in the same hospitals. Male personnel also tend to be more satisfied with their job than female. Time-defined work

SUBMITTER: Iliopoulos E 

PROVIDER: S-EPMC3200181 | biostudies-literature | 2011 Oct

REPOSITORIES: biostudies-literature