Ontology highlight
ABSTRACT:
SUBMITTER: Krumme C
PROVIDER: S-EPMC3348939 | biostudies-literature | 2012
REPOSITORIES: biostudies-literature
Krumme Coco C Cebrian Manuel M Pickard Galen G Pentland Sandy S
PloS one 20120509 5
We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process--the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and sugges ...[more]