Rejection of unfair offers can be driven by negative emotions, evidence from modified ultimatum games with anonymity.

ABSTRACT: The rejection of unfair offers can be affected by both negative emotions (e.g. anger and moral disgust) and deliberate cognitive processing of behavioral consequences (e.g. concerns of maintaining social fairness and protecting personal reputation). However, whether negative emotions are sufficient to motivate this behavior is still controversial. With modified ultimatum games, a recent study (Yamagishi T, et al. (2009) Proc Natl Acad Sci USA 106:11520-11523) found that people reject unfair offers even when this behavior increases inequity, and even when they could not communicate to the proposers. Yamagishi suggested that rejection of unfair offers could occur without people's concerning of maintaining social fairness, and could be driven by negative emotions. However, as anonymity was no

SUBMITTER: Ma N 

PROVIDER: S-EPMC3386255 | biostudies-literature | 2012

REPOSITORIES: biostudies-literature