U.S. hookah tobacco smoking establishments advertised on the internet.

ABSTRACT:

Background

Establishments dedicated to hookah tobacco smoking recently have proliferated and helped introduce hookah use to U.S. communities.

Purpose

To conduct a comprehensive, qualitative assessment of websites promoting these establishments.

Methods

In June 2009, a systematic search process was initiated to access the universe of websites representing major hookah tobacco smoking establishments. In 2009-2010, codebook development followed an iterative paradigm involving three researchers and resulted in a final codebook consisting of 36 codes within eight categories. After two independent coders had nearly perfect agreement (Cohen's κ = 0.93) on double-coding the data in the first 20% of sites, the coders divided the remaining sites and coded them independently. A

SUBMITTER: Primack BA 

PROVIDER: S-EPMC3391575 | biostudies-literature | 2012 Feb

REPOSITORIES: biostudies-literature