The Internet and health information: differences in pet owners based on age, gender, and education.

ABSTRACT:

Objective

The research assessed the attitudes and behaviors of pet owners pertaining to online search behavior for pet health information.

Methods

A survey was conducted with a random sample of pet owners drawn from two US metropolitan areas and surrounding cities. Participating clinics were chosen randomly, and each participating clinic was asked to distribute 100 surveys to their clients until all surveys were disbursed.

Results

Although some perceptions and behaviors surrounding the use of the Internet for pet health information differ based on gender, age, or education level of pet owners, there are many aspects in which there are no differences based on these demographics.

Conclusions

Results of the study suggest that closer examination of the common perce

SUBMITTER: Kogan LR 

PROVIDER: S-EPMC3411254 | biostudies-literature | 2012 Jul

REPOSITORIES: biostudies-literature