Lost letter measure of variation in altruistic behaviour in 20 neighbourhoods.

ABSTRACT: Altruistic behaviour varies across human populations and this variation is likely to be partly explained by variation in the ecological context of the populations. We hypothesise that area level socio-economic characteristics will determine the levels of altruism found in individuals living in an area and we use a lost letter experiment to measure altruism across 20 neighbourhoods with a wide range of income deprivation scores in London, UK. The results show a strong negative effect of neighbourhood income deprivation on altruistic behaviour, with letters dropped in the poorest neighbourhoods having 91% lower odds of being returned than letters dropped in the wealthiest neighbourhoods. We suggest that measures of altruism are strongly context dependant.

SUBMITTER: Holland J 

PROVIDER: S-EPMC3419711 | biostudies-literature | 2012

REPOSITORIES: biostudies-literature