Influences of Culture and Visual Context on Real-Time Social Categorization.

ABSTRACT: Social categorization is often thought to be based on facial features and immune to visual context. Moreover, East Asians have been argued to attend to context more than Westerners. American and Chinese participants were presented with faces varying along a White-Asian morph continuum either in American, neutral, or Chinese contexts. American contexts made White categorizations more likely, and Chinese contexts made Asian categorizations more likely. Further, the compatibility between facial and contextual cues influenced the directness of participants' hand trajectories en route to selecting a category response. Even when an ultimate response was not biased by context, the trajectory was nevertheless partially attracted to the category response associated with the context. Importantly, su

SUBMITTER: Freeman JB 

PROVIDER: S-EPMC3551594 | biostudies-literature | 2013 Mar

REPOSITORIES: biostudies-literature