Consumers' intention to use health recommendation systems to receive personalized nutrition advice.

ABSTRACT:

Background

Sophisticated recommendation systems are used more and more in the health sector to assist consumers in healthy decision making. In this study we investigate consumers' evaluation of hypothetical health recommendation systems that provide personalized nutrition advice. We examine consumers' intention to use such a health recommendation system as a function of options related to the underlying system (e.g. the type of company that generates the advice) as well as intermediaries (e.g. general practitioner) that might assist in using the system. We further explore if the effect of both the system and intermediaries on intention to use a health recommendation system are mediated by consumers' perceived effort, privacy risk, usefulness and enjoyment.

Methods

204 respon

SUBMITTER: Wendel S 

PROVIDER: S-EPMC3623628 | biostudies-literature | 2013 Apr

REPOSITORIES: biostudies-literature