Recruitment to online therapies for depression: pilot cluster randomized controlled trial.

ABSTRACT:

Background

Raising awareness of online cognitive behavioral therapy (CBT) could benefit many people with depression, but we do not know how purchasing online advertising compares to placing free links from relevant local websites in increasing uptake.

Objective

To pilot a cluster randomized controlled trial (RCT) comparing purchase of Google AdWords with placing free website links in raising awareness of online CBT resources for depression in order to better understand research design issues.

Methods

We compared two online interventions with a control without intervention. The pilot RCT had 4 arms, each with 4 British postcode areas: (A) geographically targeted AdWords, (B) adverts placed on local websites by contacting website owners and requesting links be added, (C

SUBMITTER: Jones RB 

PROVIDER: S-EPMC3636297 | biostudies-literature | 2013 Mar

REPOSITORIES: biostudies-literature