The effect of program design on engagement with an internet-based smoking intervention: randomized factorial trial.

ABSTRACT:

Background

Participant engagement influences treatment effectiveness, but it is unknown which intervention design features increase treatment engagement for online smoking cessation programs.

Objective

We explored the effects of 4 design features (ie, factors) on early engagement with an Internet-based, motivational smoking cessation program.

Methods

Smokers (N=1865) were recruited from a large health care organization to participate in an online intervention study, regardless of their interest in quitting smoking. The program was intended to answer smokers' questions about quitting in an effort to motivate and support cessation. Consistent with the screening phase in the multiphase optimization strategy (MOST), we used a 2-level, full-factorial design. Each person wa

SUBMITTER: McClure JB 

PROVIDER: S-EPMC3636802 | biostudies-literature | 2013 Mar

REPOSITORIES: biostudies-literature