Parental attitudes about cigarette smoking and alcohol use in the Motion Picture Association of America rating system.

ABSTRACT:

Objective

To evaluate whether parents want smoking and alcohol use to be considered in movie ratings.

Design

Data were collected as part of a longitudinal study of adolescent health behavior involving 2564 parent/child dyads from northern New England. Parents (n = 2401) were surveyed at wave 2 about movie ratings. Qualitative interviews were conducted with a subset of parents (n = 62) 15 months later.

Setting

Participants were surveyed by telephone.

Participants

Most parents (94.9%; n = 2279) were mothers, 52.5% were younger than 40 years, and 90.6% were white, and children were aged 9 to 15 years.

Main outcome measures

Whether cigarette and alcohol use should be included as movie ratings criteria and if movies with cigarette or alcohol use should be rat

SUBMITTER: Longacre MR 

PROVIDER: S-EPMC3646574 | biostudies-literature | 2009 Mar

REPOSITORIES: biostudies-literature