Ontology highlight
ABSTRACT: Background
Analysis of consumer decision making in the health sector is a complex process of comparing feasible alternatives and evaluating the levels of satisfaction associated with the relevant options. This paper makes an attempt to understand how and why consumers make specific decisions, what motivates them to adopt a specific health intervention, and what features they find attractive in each of the options.Method
The study used a descriptive-explanatory design to analyze the factors determining the choices of healthcare providers. Information was collected through focus group discussions and in-depth interviews.Results
The results suggest that the decision making related to seeking healthcare for Kala Azar (KA) treatment is a complex, interactive process. Pat
SUBMITTER: Adhikari SR
PROVIDER: S-EPMC3717077 | biostudies-literature | 2013 Jul
REPOSITORIES: biostudies-literature