How important is the choice of the nutrient profile model used to regulate broadcast advertising of foods to children? A comparison using a targeted data set.

ABSTRACT:

Background/objective

The World Health Assembly recommends that children's exposure to marketing of unhealthy foods should be reduced. Nutrient profile models have been developed that define 'unhealthy' to support regulation of broadcast advertising of foods to children. The level of agreement between these models is not clear. The objective of this study was to measure the agreement between eight nutrient profile models that have been proposed for the regulation of marketing to children over (a) how many and (b) what kind of foods should be permitted to be advertised during television viewed by children.

Subjects/methods

A representative data set of commercials for foods broadcast during television viewed by children in the UK was collected in 2008. The data set consisted of

SUBMITTER: Scarborough P 

PROVIDER: S-EPMC3736515 | biostudies-literature | 2013 Aug

REPOSITORIES: biostudies-literature