Image ambiguity and fluency.

ABSTRACT: Ambiguity is often associated with negative affective responses, and enjoying ambiguity seems restricted to only a few situations, such as experiencing art. Nevertheless, theories of judgment formation, especially the "processing fluency account", suggest that easy-to-process (non-ambiguous) stimuli are processed faster and are therefore preferred to (ambiguous) stimuli, which are hard to process. In a series of six experiments, we investigated these contrasting approaches by manipulating fluency (presentation duration: 10 ms, 50 ms, 100 ms, 500 ms, 1000 ms) and testing effects of ambiguity (ambiguous versus non-ambiguous pictures of paintings) on classification performance (Part A; speed and accuracy) and aesthetic appreciation (Part B; liking and interest). As indicated by signal detecti

SUBMITTER: Jakesch M 

PROVIDER: S-EPMC3764012 | biostudies-literature | 2013

REPOSITORIES: biostudies-literature