Crowdsourced peer- versus expert-written smoking-cessation messages.

ABSTRACT:

Background

Tailored, web-assisted interventions can reach many smokers. Content from other smokers (peers) through crowdsourcing could enhance relevance.

Purpose

To evaluate whether peers can generate tailored messages encouraging other smokers to use a web-assisted tobacco intervention (Decide2Quit.org).

Methods

Phase 1: In 2009, smokers wrote messages in response to scenarios for peer advice. These smoker-to-smoker (S2S) messages were coded to identify themes. Phase 2: resulting S2S messages, and comparison expert messages, were then e-mailed to newly registered smokers. In 2012, subsequent Decide2Quit.org visits following S2S or expert-written e-mails were compared.

Results

Phase 1: a total of 39 smokers produced 2886 messages (message themes: attitudes and

SUBMITTER: Coley HL 

PROVIDER: S-EPMC3806191 | biostudies-literature | 2013 Nov

REPOSITORIES: biostudies-literature