The impact of cigarette branding and plain packaging on perceptions of product appeal and risk among young adults in Norway: A between-subjects experimental survey.

ABSTRACT:

Objectives

This study examined the perceptions of cigarette packaging and the potential impact of plain packaging regulations. The hypothesis was that the branded cigarette packages would be rated more positively than the corresponding plain packs with and without descriptors.

Design

Between-subjects experimental online survey. Male and female participants were separately randomised to one of the three experimental conditions: fully branded cigarette packs, plain packs with descriptors and plain packs without descriptors; participants were asked to evaluate 12 individual cigarette packages. The participants were also asked to compare five pairs of packs from the same brand family.

Setting

Norway.

Participants

1010 youths and adults aged 15-22.

Primary outcom

SUBMITTER: Scheffels J 

PROVIDER: S-EPMC3855557 | biostudies-literature | 2013 Dec

REPOSITORIES: biostudies-literature