Is content really king? An objective analysis of the public's response to medical videos on YouTube.

ABSTRACT: Medical educators and patients are turning to YouTube to teach and learn about medical conditions. These videos are from authors whose credibility cannot be verified & are not peer reviewed. As a result, studies that have analyzed the educational content of YouTube have reported dismal results. These studies have been unable to exclude videos created by questionable sources and for non-educational purposes. We hypothesize that medical education YouTube videos, authored by credible sources, are of high educational value and appropriately suited to educate the public. Credible videos about cardiovascular diseases were identified using the Mayo Clinic's Center for Social Media Health network. Content in each video was assessed by the presence/absence of 7 factors. Each video was also evaluate

SUBMITTER: Desai T 

PROVIDER: S-EPMC3867348 | biostudies-literature | 2013

REPOSITORIES: biostudies-literature