Responses of young adults to graphic warning labels for cigarette packages.

ABSTRACT:

Background

In 2010, the US Food and Drug Administration (FDA) proposed a series of 36 graphic warning labels for cigarette packages. We sought to evaluate the effects of the labels on fear-related emotions about health consequences of smoking and smoking motivations of young adults.

Methods

We conducted an experimental study in 2010-2011 with 325 smokers and non-smokers ages 18-30 years whom we recruited through community distribution lists in North Carolina and through a national survey company. Each participant viewed 27 labels (18 of the proposed labels with graphic images and text warnings and 9 with text-only warnings) in a random order, evaluating each label on understandability and its effects on fear-related reactions and discouragement from wanting to smoke.

Resu

SUBMITTER: Cameron LD 

PROVIDER: S-EPMC3884029 | biostudies-literature | 2015 Mar

REPOSITORIES: biostudies-literature