An observational study of retail availability and in-store marketing of e-cigarettes in London: potential to undermine recent tobacco control gains?

ABSTRACT:

Objectives

E-cigarette companies and vendors claim the potential of e-cigarettes to help smokers reduce or quit tobacco use. E-cigarettes also have the potential to renormalise smoking. The purpose of this study was to describe the availability and in-store marketing of e-cigarettes in London, UK stores selling tobacco and alcohol.

Design

Observational study.

Setting

Small and large stores selling alcohol and tobacco in London, UK.

Primary and secondary outcome measures

The number of stores selling e-cigarettes, the number of stores with an interior or exterior e-cigarette advertisement, the number of stores with an e-cigarette point-of-sale movable display, store size, deprivation index score for store's corresponding lower super output area.

Results

Au

SUBMITTER: Hsu R 

PROVIDER: S-EPMC3884782 | biostudies-literature | 2013 Dec

REPOSITORIES: biostudies-literature