Diversity of global rice markets and the science required for consumer-targeted rice breeding.

ABSTRACT: With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a 'one size fits all' crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical cha

SUBMITTER: Calingacion M 

PROVIDER: S-EPMC3893639 | biostudies-literature | 2014

REPOSITORIES: biostudies-literature