Keywords to recruit Spanish- and English-speaking participants: evidence from an online postpartum depression randomized controlled trial.

ABSTRACT:

Background

One of the advantages of Internet-based research is the ability to efficiently recruit large, diverse samples of international participants. Currently, there is a dearth of information on the behind-the-scenes process to setting up successful online recruitment tools.

Objective

The objective of the study was to examine the comparative impact of Spanish- and English-language keywords for a Google AdWords campaign to recruit pregnant women to an Internet intervention and to describe the characteristics of those who enrolled in the trial.

Methods

Spanish- and English-language Google AdWords campaigns were created to advertise and recruit pregnant women to a Web-based randomized controlled trial for the prevention of postpartum depression, the Mothers and Babie

SUBMITTER: Barrera AZ 

PROVIDER: S-EPMC3906894 | biostudies-literature | 2014 Jan

REPOSITORIES: biostudies-literature